Month-by-month content
Every post angle, week by week
Specific, briefable angles for every non-listing post slot this quarter. Listing posts (Tuesday multi-lease, Thursday sales) are triggered by live listings. The angles below cover the Monday and Friday slots plus Wednesday rotating content. All dates verified against the 2026 calendar.
← select a month
April theme: Clarity
The market has shifted — buyers know it, sellers feel it. April content gives the audience grounded clarity about what's actually happening in Perth's northern suburbs. No hype. No cheerleading. Just clear, useful information that makes Alliance feel like the most knowledgeable agency in the room.
Week 1 · 13–17 April 2026
Trust through proof
Monday
Appraisal-drive post: "Your property's value in a changed market — here's why now is still a good time to find out where you stand." Framed around Perth's continued strong fundamentals despite the national slowdown. Limited supply is keeping values supported.
Strong lifestyle photo — not a data chart. Link to sales appraisal page.
Tuesday
Multi-lease post — 4 properties, Canva template.
Wednesday
Suburb Report Carousel — Butler. Caption opening: "Butler has been one of the quietly consistent performers in Perth's north. Here's what the numbers look like right now."
Carousel: slide 1 = local lifestyle image + suburb name. Slide 2 = key data points. Slide 3 = agent CTA — Chris Wilcox 📲 0452 574 440 + appraisal link. End caption with a direct question to prompt replies.
Thursday
Just Listed / Under Offer / Just Sold — sales listing.
Friday
Educational post: "What buyers are actually looking for right now in Perth's northern suburbs." 3 specific things — realistic pricing, well-presented homes, clear campaign strategy. Framed from the Alliance team's perspective, not generic industry advice.
Short paragraphs, plain language — should feel like it came from a real agent conversation.
Week 2 · 20–25 April 2026
Local knowledge + Anzac Day
Monday
REIWA Top 30 if results are available (typically announced around the 15th of each month). If not yet released, use a team spotlight — one agent, their primary suburb, a genuine quote about their work, professional headshot, and contact details.
Tuesday
Multi-lease post — 4 properties, Canva template.
Wednesday
Testimonial carousel — most recent available. 2-slide format: slide 1 = pull quote graphic with agent name, slide 2 = CTA. Sales agent preferred for this slot.
Thursday
Just Listed / Under Offer / Just Sold — sales listing.
Friday
Community or lifestyle content — feature a local beach, park, or neighbourhood detail specific to the northern suburbs. Shareable, saves-driven. No hard CTA.
Saturday
Anzac Day — respectful acknowledgement post. Simple, warm, no CTA. "Lest we forget. Harcourts Alliance pauses today to honour those who served." Clean graphic.
📅 Anzac Day — 25 April
Week 3 · 27 April–1 May 2026
Rental market and investment angle
Monday
Landlord-facing post: "What Perth's rental market looks like right now for northern suburbs investors." Frame as an opportunity to review rental return — strong demand, limited vacancy. Is your property achieving its full potential?
Link to rental appraisal page. Targets existing landlords, not prospective tenants.
Tuesday
Multi-lease post — 4 properties, Canva template.
Wednesday
Suburb Report Carousel — Mullaloo. Caption opening: "Mullaloo is one of Perth's most tightly held coastal pockets. Here's what the data shows heading into winter."
Carousel format. Agent CTA: Terry Clark 📲 0405 661 661.
Thursday
Just Listed / Under Offer / Just Sold — sales listing.
Friday
Rental appraisal prompt: "If you're already holding an investment property in Perth's north, now is a good time to check whether your rent, lease strategy, and management approach are still working in your favour." Keep it practical and landlord-focused, with a clear link through to the rental appraisal page.
May theme: Confidence
May is where Alliance demonstrates it knows how to achieve results in a more considered market. The RBA decision on 5 May will shape buyer sentiment for the month. The Harcourts WA Annual Awards are on 16 May — celebrate the result the following Monday. The autumn selling season is winding down — May content reinforces that the right agent makes a material difference regardless of conditions.
Week 4 · 4–10 May 2026
RBA week + Mother's Day
Monday
Multi-lease post moves to Monday this week — RBA decision is Tuesday 5 May. Running the multi-lease post here keeps Tuesday clear for the RBA reaction graphic.
Tuesday
RBA Decision — 5 May. Post the RBA reaction graphic regardless of outcome. Same clear, factual format as the March 2026 cash rate graphic. State the new or held rate, what it means for northern suburbs buyers and sellers, and a brief grounded note from Alliance.
Have the graphic templated and ready before the decision (typically mid-afternoon). Post same day.
Wednesday
Testimonial carousel — most recent available. 2-slide format. Sales agent preferred.
Thursday
Just Listed / Under Offer / Just Sold — sales listing.
Sunday
Mother's Day — 10 May. Post a warm celebration of the day if the team is active. Optional but strongly recommended given how well human and team content performs.
📅 Mother's Day — 10 May
Week 5 · 11–15 May 2026
Post-RBA clarity + results
Monday
Post-RBA content: "What this week's RBA decision means if you're thinking about buying or selling in Perth's northern suburbs." Grounded, locally relevant, conversational. No alarmist language. Ends with an offer to chat — appraisal or general enquiry.
Tuesday
Multi-lease post — 4 properties, Canva template.
Wednesday
Suburb Report Carousel — Edgewater. Caption opening: "Edgewater has been holding strong as a family favourite in Perth's northern corridor. Here's where the market sits heading into the cooler months."
Carousel format. Agent CTA: Courtney Anderton 📲 0403 645 570.
Thursday
Just Listed / Under Offer / Just Sold — sales listing.
Friday
Educational post: "Why some homes sell faster than others right now — and it's not what most people think." 3-point breakdown: pricing strategy, presentation, and agent network reach. Written in plain language from the Alliance perspective. Ends with sales appraisal CTA.
Week 6 · 18–22 May 2026
Harcourts WA Annual Awards + human stories
Monday
Harcourts WA Annual Awards celebration post — recognise any Alliance award recipients from the 16 May event. Warm, proud caption acknowledging the team's achievement and what it means for clients. Feature award recipients by name with photos if available.
📅 Harcourts WA Annual Awards — 16 May (post Monday 18 May)
Tuesday
Multi-lease post — 4 properties, Canva template.
Wednesday
Top PM & BDM recognition post — if results have been released this month (typically falls between the 2nd–12th). Feature Megan McHenry first if she appears in the results, per template rules. If not yet released, use a testimonial carousel (2-slide format, sales agent).
Confirm with Justine whether Top PM results are available before scheduling.
Thursday
Just Listed / Under Offer / Just Sold — sales listing.
Friday
Community or lifestyle post — feature a local park, beach, or neighbourhood detail from the northern suburbs. Shareable and saves-driven. No hard CTA.
Week 7 · 25–29 May 2026
Investor and rental focus
Monday
Investor-focused content: "Thinking about buying an investment property in Perth's northern suburbs? Here's what the landscape looks like in 2026." Strong rental demand, population growth, why this corridor continues to attract investors. Ends with rental appraisal CTA for existing landlords.
Tuesday
Multi-lease post — 4 properties, Canva template.
Wednesday
Suburb Report Carousel — Tapping. Caption opening: "Tapping continues to attract families looking for space, value, and community — here's where the market sits right now."
Carousel format. Agent CTA: Amanda Mills 📲 0401 912 666.
Thursday
Just Listed / Under Offer / Just Sold — sales listing.
Friday
REIWA Top 30 if May results have been announced (typically around the 15th). If not yet available, use a Harcourts network or recognition post — any recent award or acknowledgement the team has received this month.
June theme: Readiness
June turns watchers into action-takers. The RBA meets again on 16 June. EOFY on 30 June creates a natural investor-focused hook. Spring selling season is only 8–10 weeks away — June is the time to plant the seed with potential vendors. Content this month should be warm but purposeful, consistently moving the audience toward an appraisal conversation.
Week 8 · 1–5 June 2026
WA Day + winter market check-in
Monday
WA Day celebration post — a warm acknowledgement of the day and what makes Perth's northern suburbs such a great place to live and invest. Light and community-focused, no hard CTA.
📅 WA Day — Monday 1 June
Tuesday
Multi-lease post — 4 properties, Canva template.
Wednesday
Testimonial carousel — PM focused. Most recent available. 2-slide format. Highlight responsiveness and reliability. Ends with (08) 6200 3030.
Thursday
Just Listed / Under Offer / Just Sold — sales listing.
Friday
Mid-year market check-in: "Here's what we're noticing in Perth's northern suburbs heading into winter." Keep it grounded and practical, focusing on buyer caution, ongoing demand for well-presented homes, and why local guidance matters in a more selective market.
Week 9 · 8–12 June 2026
Local proof and market confidence
Monday
Testimonial-led appraisal drive: feature a recent confirmed client outcome with a brief summary of the result. Caption flows into an appraisal prompt: "If you've been thinking about your next move, here's what working with the right agent actually looks like."
Confirmed results only — no invented statistics.
Tuesday
Multi-lease post — 4 properties, Canva template.
Wednesday
Suburb Report Carousel — Banksia Grove. Caption opening: "Banksia Grove is drawing strong first-home buyer and family interest — here's what the numbers show right now."
Carousel format. Agent CTA: Matthew Mule 📲 0423 237 330.
Thursday
Just Listed / Under Offer / Just Sold — sales listing.
Friday
REIWA Top 30 if June results have been announced (typically around the 15th). If not yet released, use a spring selling season seed: "Spring is only 10 weeks away. Here's what sellers who start now have over those who wait." Focus on the specific advantages of starting early, agent prep, photography, buyer list building.
Week 10 · 15–19 June 2026
RBA week — confidence in motion
Monday
Multi-lease post moves to Monday this week — RBA decision is Tuesday 16 June.
Tuesday
RBA Decision — 16 June. Post the RBA reaction graphic regardless of outcome. Same format as the May post. State the outcome, what it means locally, and a brief grounded note from Alliance.
Have the template ready before the decision. Post same afternoon.
Wednesday
Top PM & BDM recognition post — if June results have been released (typically falls between the 2nd–12th of the month). Feature Megan McHenry first if she appears in the results. If not yet released, use a testimonial carousel (2-slide format, sales agent).
Thursday
Just Listed / Under Offer / Just Sold — sales listing.
Friday
Post-RBA follow-up: "What this week's rate decision means for the northern suburbs property market." Same approach as the May follow-up — grounded, locally relevant, no alarm. Ends with an invitation to chat.
Week 11 · 22–30 June 2026
EOFY + close the quarter strong
Monday
Agent or team spotlight — rotate per the roster schedule. Professional headshot, genuine quote about their suburb and approach. Close the quarter on a warm, personal note.
Tuesday
Multi-lease post — 4 properties, Canva template.
Wednesday
Suburb Report Carousel — Carine area. No assigned agent — use office contact (08) 9300 3344 in the CTA. Caption opening: "Carine and its surrounds remain one of Perth's most sought-after lifestyle corridors — here's what the market is doing right now."
Confirm with Justine before scheduling — Carine has no territory agent listed in the client profile.
Thursday
Just Listed / Under Offer / Just Sold — sales listing.
Tue 30 Jun
EOFY investor post: "What the end of financial year means for property investors in Perth's northern suburbs." 3 points: review rental income, consider a rental appraisal, speak to your accountant about property-related deductions. Ends with rental appraisal link.
Confirm with Justine whether this supplements the Tuesday multi-lease or replaces it.
📅 EOFY — 30 June